We live in an internet, Web 2.0 (or are we on to Web 3.0?), LinkedIn, Twitter, online marketing age. This is true for construction lawyers and their clients. We are constantly bombarded with ways to increase our Google search position and SEO is still a big buzzword. You would almost believe that an attorney or construction professional could not get a client without a serious online presence. On the flip side, you could also get the impression that having a strong online presence is all that is necessary to get clients.
While I am a big fan of the Web as a marketing and information dissemination tool (Musings is a blog after all), I do not see the web as the be all end all of legal marketing. I have said before, and will say again, the web makes my practice of law easier, but I also see the true value of “boots on the ground.”