Thank you for the great comment! You are absolutely right – innovative positioning can boost your competitiveness but if you don’t deliver properly it’s all wasted – and worse.

Clear contracts manage expectations and prevent misunderstandings. Top-notch project management processes help you deliver on all promises & contractual obligations – on time and on budget and will go a long way to preventing CPA violations and complaints.

In the NW, this is a popular business. There are many great outfits that can provide a cost-effective upgrade, but we always caution them to approach homeowners with pause.

You mentioned:

“Tapping clients to ‘up sell’ is only effective if you have diligently provided good service, otherwise they may not want to see you again. Using the slowdown to review and revamp your client and project management procedures is another valuable strategy for driving future sales.”

Slowing down and cautiously publicizing services is the right way to work your marketing. There are penalties in Washington for roofing and siding contractors who “solicit” work and do not comply with strict statutory consumer protections. Check out RCW 19.186.150.

Failing to be cautious in your marketing and customer procurement methods can result in Consumer Protection Act violations and damages. So, Johanna is very right to market clearly and use a soft approach. But, you should also ensure that you have a good clear contract, great communication skills, and a schedule which permits consumer financing timelines.