Comments on: Sell the Benefit of Your Construction Services http://constructionlawva.com/sell-benefit-of-your-construction/ Thoughts on the construction landscape from Christopher G. Hill, lawyer, LEED AP and member of the Virginia Legal Elite in Construction Law Fri, 12 Mar 2010 20:51:47 -0500 http://wordpress.org/?v=2.9.2 hourly 1 By: mhanwork http://constructionlawva.com/sell-benefit-of-your-construction/comment-page-1/#comment-1614 mhanwork Fri, 06 Nov 2009 14:39:40 +0000 http://constructionmusings.solopracticeuniversity.com/2009/05/sell-the-benefit-of-your-construction-services/#comment-1614 @constructionlaw oldy but goodie. I have stuff sitting in the hopper, so if you ever want another, let me know. @constructionlaw oldy but goodie. I have stuff sitting in the hopper, so if you ever want another, let me know.

]]> By: Matt Handal http://constructionlawva.com/sell-benefit-of-your-construction/comment-page-1/#comment-94 Matt Handal Mon, 01 Jun 2009 19:53:45 +0000 http://constructionmusings.solopracticeuniversity.com/2009/05/sell-the-benefit-of-your-construction-services/#comment-94 Chuck,<br /><br />Thanks for the comment. I've always found that "combined experience" sets off the BS detector. I think it would be better to say that we helped 100 people with your exact problem. That's showing "social proof," which is one of the key ways to influence a person's decision. Chuck,

Thanks for the comment. I’ve always found that “combined experience” sets off the BS detector. I think it would be better to say that we helped 100 people with your exact problem. That’s showing “social proof,” which is one of the key ways to influence a person’s decision.

]]> By: Christopher G. Hill http://constructionlawva.com/sell-benefit-of-your-construction/comment-page-1/#comment-93 Christopher G. Hill Fri, 29 May 2009 13:45:28 +0000 http://constructionmusings.solopracticeuniversity.com/2009/05/sell-the-benefit-of-your-construction-services/#comment-93 Thanks for the comment Chuck. Your input is always welcome. I agree. Your firm's experience means less than what you can do to benefit the client. Reputation may get you the initial contact, but selling the benefit gets you the business in my opinion. Thanks for the comment Chuck. Your input is always welcome. I agree. Your firm’s experience means less than what you can do to benefit the client. Reputation may get you the initial contact, but selling the benefit gets you the business in my opinion.

]]> By: Chuck Newton http://constructionlawva.com/sell-benefit-of-your-construction/comment-page-1/#comment-92 Chuck Newton Fri, 29 May 2009 13:40:07 +0000 http://constructionmusings.solopracticeuniversity.com/2009/05/sell-the-benefit-of-your-construction-services/#comment-92 I have often thought the tried and true in legal marketing had become staid and boring. The one that I see among firms in our area is something like "Over a hundred years of combined experience". Well, maybe that sounds good to them, but it sounds a old as Ben Franklin to me. It is almost the antithesis of being in touch and on top of the game. But, that is my opinion. I have often thought the tried and true in legal marketing had become staid and boring. The one that I see among firms in our area is something like “Over a hundred years of combined experience”. Well, maybe that sounds good to them, but it sounds a old as Ben Franklin to me. It is almost the antithesis of being in touch and on top of the game. But, that is my opinion.

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